Don't Guess! Know. Act. Win.
Agent-Based Modeling (ABM) is the Future of Marketing Analytics
ProRelevant has been providing major global corporations, marketers and brands the answer to measure, prove and improve marketing return on investment (mROI) – Wouldn’t it be great to remove the guesswork from putting your strategic plans together? Read more…
ProRelevant’s ABM platform is called MarketSim® and delivers fast, strategic and tactical decision support to improve marketing effectiveness across the category, improve marketing ROI and drive increased revenue, profit, brand awareness and market share. Read more…
How We Work
Your Market Modeled
We can handle it…
- Market mix
- Media and promotion
- Influence from social buzz
- Channel characteristics & options
- Exogenous factors
The Power of ABM
Agent-Based Modeling (ABM) is a method of modeling that can simulate real-life consumer behavior – in real-time. Anticipate and adapt to factors before they happen – get control to best meet your goals.
The Marketing Calculator
Marketing Effectiveness was an area pioneered by John Wanamaker. Just what do we remember about this marketing innovator and genius? He was a peer of Thomas Edison and owned 16 department stores – NYC renamed a street for him even! Always an innovator, what do we owe him today? Anything?read more