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Agent-Based Modeling (ABM) is the Future of Marketing Analytics
ProRelevant has been providing major global corporations, marketers and brands the answer to measure, prove and improve marketing return on investment (mROI) – Wouldn’t it be great to remove the guesswork from putting your strategic plans together? more…
ProRelevant’s ABM platform is called MarketSim® and delivers fast, strategic and tactical decision support to improve marketing effectiveness across the category, improve marketing ROI and drive increased revenue, profit, brand awareness and market share. Read more…
Data Science at Work
Applied Complexity Modeling
We can handle it…
- Market mix modeling (MMM)
- Competitive Analysis & Benchmarking
- Traditional & Digital
- Social & Experiential
- Influence from social buzz
- Channel Dynamics
- Exogenous / External factors
Agent-Based Modeling (ABM) is a method of modeling that can simulate real-life consumer behavior – in real-time. Software-defined Agents simulate the behaviors of consumers. With MarketSim you can anticipate and adapt to factors before they happen – get control to best meet your strategic marketing and financial goals.
Learn more in our Knowledge Transfer Library
What We Do
An Agent-based Modeling (ABM) platform that leverages big data and complexity science. We promote ABM as a cost-effective and highly accurate data science and MarketSim is specially designed to apply ABM for brand marketers.
Visit the Marketer Knowledge Transfer Library to learn more.
Developing and implementing an ABM model is work – work we think most data-driven marketers can do and would enjoy… but it’s not for everyone. Our ProTools Partners provide trained and certified marketers, brand strategists and researchers to help. Some may even be in your part of the world.
We also provide professional services support to both end users and partners as needed. Let us know what your toughest questions are and we’ll find way to answer them.
You want to know more about ABM? Deciding to implement MarketSim?
Whether you decide to run a model in-house or with one of our ProTool partners, we can support the effort with highly-rated training. Our facility in Denver, CO or Atlanta GA stand ready to provide a world-class training experience or we can come to you. Let us know on the Contact Us page how we can help.
Kind of a play on words is ‘Preznc’ = ‘Presence’. Our website is not here to compete with the likes of Amazon or Walmart.com, so how do we optimize our site and what’s important in your industry? We can help you with that.
Our first new offering since we began offering MarketSim. The product is in alpha right now and the website is not yet completed, but keep an eye out for us at Preznc.com
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